Friday, 6 March 2015

Fashion - Evaluation

The purpose of the brief was to work on a promotional team for Arcadia Group; the interview requires us to pitch fashion promotion ideas using the following subcultures as the starting point:
Hippies
Goths
Grunge
Punk
My ideas were to create a magazine page, website for a styling business and a poster. This would communicate with the audience because it would show the different clothes that my styling business can put together for you can you can also buy them.

The materials and techniques were an iPhone app called Polyvore and also Photoshop to flatten the images. There was a problem with using Polyvore because when you put it in to Photoshop and printed it off I came out blurred due to it being a pixelated images supposed to be used only on the web rather than printing.

I decided to alter the Magazine page on Photoshop and changing a few of the images, I managed to keep the same text for the word 'Grunge' because I feel like that was a big part of the Magazine Page. I also put the prices next to each piece of clothing and an image of a girl who has the same outfit on so you can see what it looks like on.

I also did a Website design which I did hand drawn instead of digitally. I think that this was successful because you can clearly see the different parts of the website design including the images which will be on there. To create it I used acrylic paint to show the vibrancy of each part of the website. The name of the Styling Company I did using calligraphy to give it a bit more sophisticated approach to it.

I feel my work meets the requirements of the brief in the way that I have produced 2 different types of work that are on trend, stylish and effective.

Comparison of Final Piece 

The two pieces i created are both very different to each other because one has been created digitally and the other has been hand drawn and painted. I feel that they both have there strengths because the one that has been created digitally can easily be printed in a magazine. The one that has been hand drawn and can easily be interpreted into a website for a website designer. The one thing that i would change about the had drawn one is that i would of spent more time on finalising it and making sure that it is up to my full potential.


Polyvore

I was inspired by peoples posts on Polyvore for my poster by having the pieces of clothing at an angle and with the picture of the young girl with the outfit on. They have also inspired me by having a good range of clothing choices and styles so i had a fair amount of choice on the app.







Iconic Shoes - Evaluation

The purpose of the brief was to produce some artwork based around the theme of Subcultures and 'Iconic Shoes' which will be used for a range of promotional materials including flyers and posters.
My idea was to create 4 separate panels with the same shoe and have the idea of 2 being one color and 2 being a separate color, that the audience would associate with negatives and also inspired by Andy Warhol.

The materials and techniques I have used were Lino Printing with white ink and black paper and black ink on white paper to give it a negative effect. During experimentation I did a piece with the same type of shoe but painted with acrylic paint and cut up into random pieces, with some of the cut up pieces I used Lego to raise them up and give it a 3D effect. This wasn't as successful because it didn't give the right effect to it as I wanted and didn't show what I wanted to show.

I have been investigating the work of Andy Warhol and his influence is obvious in my four panel response.  I like the patterned effect created.

I feel that I needed to alter the work by putting a grey boarder around each panel so it lifts the piece and gives more depth and when you mount it onto a white board the white pieces of paper don't blend into it.

I feel that my work meets the requirements of the brief because you can easily see the type of Iconic Shoe that I have created. Also buy having made it into 4 different panels you could present it anyway possible and also make it into posters/ flyers.  It looks bold and graphical but with a hand made touch.  If I were to develop this further I could possibly scan the result and produce larger scale work.

Several presentation methods would need to be considered. For instance, in order for the editors to use the work for marketing purposes, the work would need to be scanned or photographed and presented in the format of mounted onto a white board and making sure that the same colours are opposite to each other.

If my work was selected for the exhibition, I think that it would be best presented in a way of suspension, this is so you can get the full appreciation of the work with out it being suck onto a piece of foam or window mounting.

This is what my final piece would look like mounted onto a white board.

Andy Warhol

Warhol has inspired my work due to the layout and composition. Warhol has inspired by having 2 panels the same color and 2 and opposite color. The difference between mine and Warhol's is that he uses color and i have just used black and white. He has also inspired me by having not all of the show painted and the line missing so you can see the paper behind it. I feel that my work gives it a very urban feel due to the dripping effect of the paint. This is associated with graffiti culture, like work such as Bansky. This is why i feel like this successfully meets the brief. 


Health and Safety Considerations when creating my final piece.




  • Make sure that the cutting tool is facing away from you so you don't cut yourself.
  • With working with ink make sure you were protective clothing.
  • When working with 3D materials, make sure they are secured safely so they don't cause accidents.








Surface Design - Evaluation

The purpose of the brief was to create a surface design for a box for  a new high-end piece of jewellery inspired by the Punk movement. This will be presented with 6 small samples and one 8-8cm larger panels.
My idea was to create a Lino Print with the word 'PUNK' on it but elongating the letters and also cutting out the blank space around the letters and creating effective lines around it when cutting the black space out. I printed the lino with white ink and black paper because they were the most punkiest colors and I have experimented with other colors as well. The audience would defiantly associate it with punk because it clearly says it on the design.

The materials and techniques I used were Lino Printing because I think it gave the best effect instead of the other experiment like Clay and Repousse. The Lino gave ait a punkie feel to it buy cutting out the blank space. I feel the work is successful because you can clearly see what you are trying to put across with the piece surface design.

I wouldn't alter anything because I think that it came out exactly how I wanted it to. I would only do more experimentation with the other designs and techniques.

I feel that my work meets the requirements of the brief because I feel that it shows the individuality of Vivienne Westwood whilst portraying the Punk era.

This is what my final surface design looks like and also the Lino that I prinked it with.


 Lucienne Day

I feel that this artist has inspired my work because her work is very structured and has strong lines. She inspired my work because my work has strong lines and and good structure to it.
The one thing that is different from mine and hers is that she involves bright colours and i have only used black and white.

Graphics- Evaluation

My Final Typography


Aspex gallery is holding an exhibition of music related art: posters, album covers, flyers and lyric inspired art. They are requesting A3 typography artwork celebrating songs that have inspired generations.

I decided to respond to this brief by investigating songs that i found inspirational. The songs i considered were:
Wonderwall- Oasis
Black or White - Michael Jackson
Where is the Love - Black Eye Peas
Back to Black - Amy Whinehouse
Photograph - Ed Sheeran
Pretty Hurts - Beyonce

I settled on Ed Sheeran - Photograph because its inspirational and it has meaningful lyrics. I decided to use the form of Transitional System to create my typography piece.
I experimented with different ways to create it using different colours for the background and words. I started with the background black and letters white to make them stand out. I made it portrait so the words can fall down the page. I developed it by adding more words to it so the page doesn't look to sparse and can fill the page. I did lots experimentation before finalised on the one i liked. The experiments i have done were to make the words smaller to fit more lyrics on to the page. I also experimented with the Radial System with having the background white and letters in black, i didn't like this design because it didn't show what i wanted and i didn't enjoy creating it like i did for the other ones.
By developing even further i made the page landscape and changed the background to a light teal colour. I prefer this one because it looked better and it had more of a variety of fonts also i feel that this one is the best because it shows what i want it to by having certain words distorted by the way that the lyrics are said.

I feel my work meet the requirements in the brief in the way that i have experimented with 2 different systems of typography and developed my best one out of 3. By having they final one with the teal background i feel like that one shows what i want it to and comes across more ascetically pleasing.

Kate Morros

I feel like Kate Moross inspired me because her work is very free and doesn't have any harsh lines by the lettering and a good majority of my fonts have fluidity and the way that they have been put together. Moross also uses the Transitional System for her work which i have used as-well. I have also used white for the words just like Moross dose in some of her work with a pale background.



   

Photography - Evaluation

I was invited by the Guardian newspaper to submit a range of images that explore youth culture in some aspect.  The purpose of the brief was to submit 9 professional quality photographs (3 must be in the studio) that explore Youth Culture. Also a copy of the contact sheets, at least 100 images in total.

My idea originally was to have images of my sister Hannah and her boyfriend Nick to model for me up against a brick wall, I chose them because they both have tattoos so I was trying to communicate the feel of Punk/ Rock feel to them. I did bout 2-3 photo-shoots with them to get it just right.  I struggled working with limited light and a lot of the images were blurry and out of focus.  However, I learned a lot and enjoyed the challenge of trying to get it right.

When it came to the studio photos Hannah and Nick couldn't make it into college so I decided to use Harry and Lola for them.  This worked out well as I wanted to expand the people I was looking at.  The photographs were successful and When it came to editing the photos I decided to use all photos of Harry & Lola because they both portray the theme better. When editing them on Photoshop I changed the levels, brightness then changed the image into black and white to give it a soft punk/rock feel to the images. I did try all the editing with Hannah & Nick but they didn't look right because the camera that I was using wasn't a DSLR so the images didn't come out sharp enough.

I feel that the final 9 images were successful because they show what I want it to and also they are better quality. I have used all studio photos but I have experimented with ones on location.



Annie Leibovitz

This artist links with my work because she specialises in studio and black and white photos. I think that she helped because she inspired me to make my photos black and white to give it more of an effect on the audience. Also all my photos being in the studio makes them more professional just like Annie Leibovitz's. 
I like her work because its very simple and effective by having the model looking straight down the camera just like my models are doing. 

Thursday, 5 March 2015

Surface Design - Punk



Surface Design

This is my final design, i created this by using Lino Printing. I have done lots of experiments for this, i have done them in different colours and backgrounds. I decided to use the black and white one because it looks the best and it links with Vivienne Westwood well.