https://www.youtube.com/watch?v=AtV4veTUMUs
Friday, 27 March 2015
Friday, 6 March 2015
Fashion - Evaluation
The purpose of the brief was to work on a promotional team for Arcadia Group; the interview requires us to pitch fashion promotion ideas using the following subcultures as the starting point:
Hippies
Goths
Grunge
Punk
My ideas were to create a magazine page, website for a styling business and a poster. This would communicate with the audience because it would show the different clothes that my styling business can put together for you can you can also buy them.
The materials and techniques were an iPhone app called Polyvore and also Photoshop to flatten the images. There was a problem with using Polyvore because when you put it in to Photoshop and printed it off I came out blurred due to it being a pixelated images supposed to be used only on the web rather than printing.
I decided to alter the Magazine page on Photoshop and changing a few of the images, I managed to keep the same text for the word 'Grunge' because I feel like that was a big part of the Magazine Page. I also put the prices next to each piece of clothing and an image of a girl who has the same outfit on so you can see what it looks like on.
I also did a Website design which I did hand drawn instead of digitally. I think that this was successful because you can clearly see the different parts of the website design including the images which will be on there. To create it I used acrylic paint to show the vibrancy of each part of the website. The name of the Styling Company I did using calligraphy to give it a bit more sophisticated approach to it.
I feel my work meets the requirements of the brief in the way that I have produced 2 different types of work that are on trend, stylish and effective.
Comparison of Final Piece
The two pieces i created are both very different to each other because one has been created digitally and the other has been hand drawn and painted. I feel that they both have there strengths because the one that has been created digitally can easily be printed in a magazine. The one that has been hand drawn and can easily be interpreted into a website for a website designer. The one thing that i would change about the had drawn one is that i would of spent more time on finalising it and making sure that it is up to my full potential.
Polyvore
I was inspired by peoples posts on Polyvore for my poster by having the pieces of clothing at an angle and with the picture of the young girl with the outfit on. They have also inspired me by having a good range of clothing choices and styles so i had a fair amount of choice on the app.
Hippies
Goths
Grunge
Punk
My ideas were to create a magazine page, website for a styling business and a poster. This would communicate with the audience because it would show the different clothes that my styling business can put together for you can you can also buy them.
The materials and techniques were an iPhone app called Polyvore and also Photoshop to flatten the images. There was a problem with using Polyvore because when you put it in to Photoshop and printed it off I came out blurred due to it being a pixelated images supposed to be used only on the web rather than printing.
I decided to alter the Magazine page on Photoshop and changing a few of the images, I managed to keep the same text for the word 'Grunge' because I feel like that was a big part of the Magazine Page. I also put the prices next to each piece of clothing and an image of a girl who has the same outfit on so you can see what it looks like on.
I also did a Website design which I did hand drawn instead of digitally. I think that this was successful because you can clearly see the different parts of the website design including the images which will be on there. To create it I used acrylic paint to show the vibrancy of each part of the website. The name of the Styling Company I did using calligraphy to give it a bit more sophisticated approach to it.
I feel my work meets the requirements of the brief in the way that I have produced 2 different types of work that are on trend, stylish and effective.
Comparison of Final Piece
The two pieces i created are both very different to each other because one has been created digitally and the other has been hand drawn and painted. I feel that they both have there strengths because the one that has been created digitally can easily be printed in a magazine. The one that has been hand drawn and can easily be interpreted into a website for a website designer. The one thing that i would change about the had drawn one is that i would of spent more time on finalising it and making sure that it is up to my full potential.
Polyvore
I was inspired by peoples posts on Polyvore for my poster by having the pieces of clothing at an angle and with the picture of the young girl with the outfit on. They have also inspired me by having a good range of clothing choices and styles so i had a fair amount of choice on the app.
Iconic Shoes - Evaluation
The purpose of the brief was to produce some artwork based around the theme of Subcultures and 'Iconic Shoes' which will be used for a range of promotional materials including flyers and posters.
My idea was to create 4 separate panels with the same shoe and have the idea of 2 being one color and 2 being a separate color, that the audience would associate with negatives and also inspired by Andy Warhol.
The materials and techniques I have used were Lino Printing with white ink and black paper and black ink on white paper to give it a negative effect. During experimentation I did a piece with the same type of shoe but painted with acrylic paint and cut up into random pieces, with some of the cut up pieces I used Lego to raise them up and give it a 3D effect. This wasn't as successful because it didn't give the right effect to it as I wanted and didn't show what I wanted to show.
I have been investigating the work of Andy Warhol and his influence is obvious in my four panel response. I like the patterned effect created.
I feel that I needed to alter the work by putting a grey boarder around each panel so it lifts the piece and gives more depth and when you mount it onto a white board the white pieces of paper don't blend into it.
I feel that my work meets the requirements of the brief because you can easily see the type of Iconic Shoe that I have created. Also buy having made it into 4 different panels you could present it anyway possible and also make it into posters/ flyers. It looks bold and graphical but with a hand made touch. If I were to develop this further I could possibly scan the result and produce larger scale work.
Several presentation methods would need to be considered. For instance, in order for the editors to use the work for marketing purposes, the work would need to be scanned or photographed and presented in the format of mounted onto a white board and making sure that the same colours are opposite to each other.
If my work was selected for the exhibition, I think that it would be best presented in a way of suspension, this is so you can get the full appreciation of the work with out it being suck onto a piece of foam or window mounting.
This is what my final piece would look like mounted onto a white board.
Health and Safety Considerations when creating my final piece.
My idea was to create 4 separate panels with the same shoe and have the idea of 2 being one color and 2 being a separate color, that the audience would associate with negatives and also inspired by Andy Warhol.
The materials and techniques I have used were Lino Printing with white ink and black paper and black ink on white paper to give it a negative effect. During experimentation I did a piece with the same type of shoe but painted with acrylic paint and cut up into random pieces, with some of the cut up pieces I used Lego to raise them up and give it a 3D effect. This wasn't as successful because it didn't give the right effect to it as I wanted and didn't show what I wanted to show.
I have been investigating the work of Andy Warhol and his influence is obvious in my four panel response. I like the patterned effect created.
I feel that I needed to alter the work by putting a grey boarder around each panel so it lifts the piece and gives more depth and when you mount it onto a white board the white pieces of paper don't blend into it.
I feel that my work meets the requirements of the brief because you can easily see the type of Iconic Shoe that I have created. Also buy having made it into 4 different panels you could present it anyway possible and also make it into posters/ flyers. It looks bold and graphical but with a hand made touch. If I were to develop this further I could possibly scan the result and produce larger scale work.
Several presentation methods would need to be considered. For instance, in order for the editors to use the work for marketing purposes, the work would need to be scanned or photographed and presented in the format of mounted onto a white board and making sure that the same colours are opposite to each other.
If my work was selected for the exhibition, I think that it would be best presented in a way of suspension, this is so you can get the full appreciation of the work with out it being suck onto a piece of foam or window mounting.
This is what my final piece would look like mounted onto a white board.
Andy Warhol
Warhol has inspired my work due to the layout and composition. Warhol has inspired by having 2 panels the same color and 2 and opposite color. The difference between mine and Warhol's is that he uses color and i have just used black and white. He has also inspired me by having not all of the show painted and the line missing so you can see the paper behind it. I feel that my work gives it a very urban feel due to the dripping effect of the paint. This is associated with graffiti culture, like work such as Bansky. This is why i feel like this successfully meets the brief.
- Make sure that the cutting tool is facing away from you so you don't cut yourself.
- With working with ink make sure you were protective clothing.
- When working with 3D materials, make sure they are secured safely so they don't cause accidents.
Surface Design - Evaluation
The purpose of the brief was to create a surface design for a box for a new high-end piece of jewellery inspired by the Punk movement. This will be presented with 6 small samples and one 8-8cm larger panels.
My idea was to create a Lino Print with the word 'PUNK' on it but elongating the letters and also cutting out the blank space around the letters and creating effective lines around it when cutting the black space out. I printed the lino with white ink and black paper because they were the most punkiest colors and I have experimented with other colors as well. The audience would defiantly associate it with punk because it clearly says it on the design.
The materials and techniques I used were Lino Printing because I think it gave the best effect instead of the other experiment like Clay and Repousse. The Lino gave ait a punkie feel to it buy cutting out the blank space. I feel the work is successful because you can clearly see what you are trying to put across with the piece surface design.
I wouldn't alter anything because I think that it came out exactly how I wanted it to. I would only do more experimentation with the other designs and techniques.
I feel that my work meets the requirements of the brief because I feel that it shows the individuality of Vivienne Westwood whilst portraying the Punk era.
This is what my final surface design looks like and also the Lino that I prinked it with.
Lucienne Day
I feel that this artist has inspired my work because her work is very structured and has strong lines. She inspired my work because my work has strong lines and and good structure to it.
The one thing that is different from mine and hers is that she involves bright colours and i have only used black and white.
My idea was to create a Lino Print with the word 'PUNK' on it but elongating the letters and also cutting out the blank space around the letters and creating effective lines around it when cutting the black space out. I printed the lino with white ink and black paper because they were the most punkiest colors and I have experimented with other colors as well. The audience would defiantly associate it with punk because it clearly says it on the design.
The materials and techniques I used were Lino Printing because I think it gave the best effect instead of the other experiment like Clay and Repousse. The Lino gave ait a punkie feel to it buy cutting out the blank space. I feel the work is successful because you can clearly see what you are trying to put across with the piece surface design.
I wouldn't alter anything because I think that it came out exactly how I wanted it to. I would only do more experimentation with the other designs and techniques.
I feel that my work meets the requirements of the brief because I feel that it shows the individuality of Vivienne Westwood whilst portraying the Punk era.
This is what my final surface design looks like and also the Lino that I prinked it with.
Lucienne Day
I feel that this artist has inspired my work because her work is very structured and has strong lines. She inspired my work because my work has strong lines and and good structure to it.
The one thing that is different from mine and hers is that she involves bright colours and i have only used black and white.
Graphics- Evaluation
My Final Typography
Aspex gallery is holding an exhibition of music related art: posters, album covers, flyers and lyric inspired art. They are requesting A3 typography artwork celebrating songs that have inspired generations.
I decided to respond to this brief by investigating songs that i found inspirational. The songs i considered were:
Wonderwall- Oasis
Black or White - Michael Jackson
Where is the Love - Black Eye Peas
Back to Black - Amy Whinehouse
Photograph - Ed Sheeran
Pretty Hurts - Beyonce
I settled on Ed Sheeran - Photograph because its inspirational and it has meaningful lyrics. I decided to use the form of Transitional System to create my typography piece.
I experimented with different ways to create it using different colours for the background and words. I started with the background black and letters white to make them stand out. I made it portrait so the words can fall down the page. I developed it by adding more words to it so the page doesn't look to sparse and can fill the page. I did lots experimentation before finalised on the one i liked. The experiments i have done were to make the words smaller to fit more lyrics on to the page. I also experimented with the Radial System with having the background white and letters in black, i didn't like this design because it didn't show what i wanted and i didn't enjoy creating it like i did for the other ones.
By developing even further i made the page landscape and changed the background to a light teal colour. I prefer this one because it looked better and it had more of a variety of fonts also i feel that this one is the best because it shows what i want it to by having certain words distorted by the way that the lyrics are said.
I feel my work meet the requirements in the brief in the way that i have experimented with 2 different systems of typography and developed my best one out of 3. By having they final one with the teal background i feel like that one shows what i want it to and comes across more ascetically pleasing.
Kate Morros
I feel like Kate Moross inspired me because her work is very free and doesn't have any harsh lines by the lettering and a good majority of my fonts have fluidity and the way that they have been put together. Moross also uses the Transitional System for her work which i have used as-well. I have also used white for the words just like Moross dose in some of her work with a pale background.
Wonderwall- Oasis
Black or White - Michael Jackson
Where is the Love - Black Eye Peas
Back to Black - Amy Whinehouse
Photograph - Ed Sheeran
Pretty Hurts - Beyonce
I settled on Ed Sheeran - Photograph because its inspirational and it has meaningful lyrics. I decided to use the form of Transitional System to create my typography piece.
I experimented with different ways to create it using different colours for the background and words. I started with the background black and letters white to make them stand out. I made it portrait so the words can fall down the page. I developed it by adding more words to it so the page doesn't look to sparse and can fill the page. I did lots experimentation before finalised on the one i liked. The experiments i have done were to make the words smaller to fit more lyrics on to the page. I also experimented with the Radial System with having the background white and letters in black, i didn't like this design because it didn't show what i wanted and i didn't enjoy creating it like i did for the other ones.
By developing even further i made the page landscape and changed the background to a light teal colour. I prefer this one because it looked better and it had more of a variety of fonts also i feel that this one is the best because it shows what i want it to by having certain words distorted by the way that the lyrics are said.
I feel my work meet the requirements in the brief in the way that i have experimented with 2 different systems of typography and developed my best one out of 3. By having they final one with the teal background i feel like that one shows what i want it to and comes across more ascetically pleasing.
Kate Morros
I feel like Kate Moross inspired me because her work is very free and doesn't have any harsh lines by the lettering and a good majority of my fonts have fluidity and the way that they have been put together. Moross also uses the Transitional System for her work which i have used as-well. I have also used white for the words just like Moross dose in some of her work with a pale background.
Photography - Evaluation
I was invited by the Guardian newspaper to submit a range of images that explore youth culture in some aspect. The purpose of the brief was to submit 9 professional quality photographs (3 must be in the studio) that explore Youth Culture. Also a copy of the contact sheets, at least 100 images in total.
My idea originally was to have images of my sister Hannah and her boyfriend Nick to model for me up against a brick wall, I chose them because they both have tattoos so I was trying to communicate the feel of Punk/ Rock feel to them. I did bout 2-3 photo-shoots with them to get it just right. I struggled working with limited light and a lot of the images were blurry and out of focus. However, I learned a lot and enjoyed the challenge of trying to get it right.
When it came to the studio photos Hannah and Nick couldn't make it into college so I decided to use Harry and Lola for them. This worked out well as I wanted to expand the people I was looking at. The photographs were successful and When it came to editing the photos I decided to use all photos of Harry & Lola because they both portray the theme better. When editing them on Photoshop I changed the levels, brightness then changed the image into black and white to give it a soft punk/rock feel to the images. I did try all the editing with Hannah & Nick but they didn't look right because the camera that I was using wasn't a DSLR so the images didn't come out sharp enough.
I feel that the final 9 images were successful because they show what I want it to and also they are better quality. I have used all studio photos but I have experimented with ones on location.
Annie Leibovitz
My idea originally was to have images of my sister Hannah and her boyfriend Nick to model for me up against a brick wall, I chose them because they both have tattoos so I was trying to communicate the feel of Punk/ Rock feel to them. I did bout 2-3 photo-shoots with them to get it just right. I struggled working with limited light and a lot of the images were blurry and out of focus. However, I learned a lot and enjoyed the challenge of trying to get it right.
When it came to the studio photos Hannah and Nick couldn't make it into college so I decided to use Harry and Lola for them. This worked out well as I wanted to expand the people I was looking at. The photographs were successful and When it came to editing the photos I decided to use all photos of Harry & Lola because they both portray the theme better. When editing them on Photoshop I changed the levels, brightness then changed the image into black and white to give it a soft punk/rock feel to the images. I did try all the editing with Hannah & Nick but they didn't look right because the camera that I was using wasn't a DSLR so the images didn't come out sharp enough.
I feel that the final 9 images were successful because they show what I want it to and also they are better quality. I have used all studio photos but I have experimented with ones on location.
Annie Leibovitz
This artist links with my work because she specialises in studio and black and white photos. I think that she helped because she inspired me to make my photos black and white to give it more of an effect on the audience. Also all my photos being in the studio makes them more professional just like Annie Leibovitz's.
I like her work because its very simple and effective by having the model looking straight down the camera just like my models are doing.
Thursday, 5 March 2015
Surface Design - Punk
Surface Design
This is my final design, i created this by using Lino Printing. I have done lots of experiments for this, i have done them in different colours and backgrounds. I decided to use the black and white one because it looks the best and it links with Vivienne Westwood well.
Wednesday, 18 February 2015
Typography
I chose to use the Transitional system because i like things in straight lines.
In the first piece i have done the words very scattered and also very spaced out. In this one i have used a variety of fonts for this one ie."Britannic Bold" for the word 'Photograph' in the size 153 pt and also i have used the vertical scale to make the letters longer and more stretched upwards. "Gloucester MX Extra Condensed"for the word 'Memories' in the size 53 pt also i used the vertical stretch to make it longer. "Santa Fe LET Plain:1.0"for the word 'Still' in the size 190.97 pt and i have used distort method to make it look more abstract to the other words on the page and make it stand out. I have also done them in all different sizes to make some words stand out and look more important than the others i.e. 'Photograph' because it is the name of the song and has a big significance in the song, and others not, also some of them are in bold text and stretched out.
In this piece i also used the technique of distorting a few of the words to make them more abstract. To distort some of the words you first you click on Object then Envelope Distort the Reset with Mesh, then use the white arrow to drag the dots that appear on the word to distort it.
To develop the typography i added another verse to fill up the page and not make it so sparse. Also on a few other words i did the distorting.
The difference between these designs is that i have changed the layout, fonts for some of the words and the size. I changed them to have more varieties of the designs and to give me more ideas for the final out come of typography.
By changing the layout of the words gave me more ideas for the final piece. This helped me because them i can merge them together to find the most successful piece for typography.
In this design i have used the Radial System, i have used a range of fonts for this design. I decided to make them a semi circle shape instead of a full one because then i can put them of the side of the page. This is one of the unsuccessful ones because i couldn't be as creative because i had to stick to a certain shape. I made it white with black writing because i wanted it to be simple and effective.
I decided not to use this design due to me not enjoying the concept and making of it compared to designing the Traditional System. Also i was not to confident about the turning the letters are making them in to the semi circle shape.
I have used the transitional system of typography with it a bit more scattered effect to it. This one is also landscape instead of portrait like the other ones. This piece i have done is very cramped but you can still see the words and the order of them. I have used a variety of fonts of this piece, ie. 'Rosewood Standard' 132 pt, I have used this font on the word Photograph because it looks photographic and creative. i have done it in this size to make it stand out from all the others because its the name of the song, i have also repeated the word in the same font again at the bottom to show that we are going in the chorus again and its a main part of the whole piece. 'Cracked' 80 pt. For the word "ripped' because the font makes it looked ripped and torn just like that a pair of ripped jeans look like, i didn't make the word too big or too small because otherwise you wouldn't get the full appreciation of the font and what it look like.
I used a green/ teal background just so its not to bold and not to pastel with dark words, but I prefer words that are in white with a slightly darker background.
A few of the words have be make bigger and more distorted because them it makes them stand out and more important than the others. I have distorted 4 of the word to make them stand out ie. 'Broken, alone, Never and die'. I chose to distort these ones because i feel that they are important and should be recognised.
Comparison
in comparison for both of the pieces created they both use the transitional typography system. the black and white one is portrait and the green is landscape. Also i feel that the landscape one looked better and would stand out from the rest.
Health and Safety
http://www.aid-training.co.uk/sites/default/files/imagecache/product_full/a581.jpg
Kate Moross
The characteristics of this piece is that its very colourful and she has used a lot of different shapes to create this busy look. There is a lot of contrasting colors in this piece by using bright and also primary colors placed on a black background. Lines have been used a lot in this piece e.g. to create the sea like feel at the bottom of the piece.
The characteristics of this piece are very colourful and uses a lot of pastel colors in the background. She has used line in this piece quite a lot and its very sketch book like with the hand drawn looking elements in it. By copy and pasting the photo onto the image it makes it looked textured because its a photo of an actual person. The contrast with the bright background and the black and white photography is very effective in this piece as it drags your attention straight to the face of the girl.
Photography
Photo-shop with Studio photos
i firstly adjusted to the levels of the photo to make the photo look more sharp.
i next changed the properties into black and white
i played around with the colours of black and white to make her lips look quite dark compared to the rest of her face because she was wearing the a dark lip stick at the time.
i next played around with the composition of the photo and used the 'Rule of Thirds' so its not in the centre of the frame.
i changed it to the left side of the frame to see which one looks better.
this one with Lola on the left looks better because it has more visual impact and that its off centre.
When in photo-shop i changed the exposure to make the image brighter and make the yellow jumper and red lips stand out. Exposure- +1.12 and the Offset- -0.0837
When in photo-shop i played around with the vibrance to make the image look hazy and the yellow jumper not by changing the vibrance to -98 and the saturation to +100.
I stared playing around with Photo-shop and i have made these two photos too graphic like. i think that these would not be suitable for a photography project but maybe for a graphic project.
Hana & Nick Editing
in reflection i found that the photos from my photo-shoot with Hana and Nick i found that they didn't come out as i wanted. i prefer the studio photos because the lighting is much better and also shows what i wanted it to portray.
Annie Leibovitz
When Leibovitz returned to the United States in 1970, she started her career as staff photographer, working for the just launched Rolling Stonemagazine. In 1973, publisher Jann Wenner named Leibovitz chief photographer of Rolling Stone, a job she would hold for 10 years. Leibovitz worked for the magazine until 1983, and her intimate photographs of celebrities helped define the Rolling Stone look.[5] While working for Rolling Stone, Leibovitz became more aware of the other magazines. Richard Avedon's portraits were an important and powerful example in her life. She learned that she could work for magazines and still create personal work, which for her was the most important. She sought intimate moments with her subjects, who "open their hearts and souls and lives to you". [6] She was awarded The Royal Photographic Society's Centenary Medal and Honorary Fellowship (HonFRPS) in recognition of a sustained, significant contribution to the art of photography in 2009.
In this photo she had used shallow 'Depth of Field' by having the models face in focus and the background not this draws the viewers eye to the face. The photographer has taken it on a Black and White film.
'Rule of Thirds' has been used for the composition to make the photo more diverse and to fill the frame.
Final Photos
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